Sam Santhosh, a Malayali with 35 years of experience in entrepreneurship, has authored a new book called "Sam's Twelve Commandments: For the Indian Entrepreneur." Written in English, the book is a practical handbook for Indian entrepreneurs starting startups, drawing on Sam's wealth of experience. Sam founded Kochi-based MedGenome, which was ranked 36th in the World Healthcare Technology Report 2022. Though he started his career as a mechanical engineer and spent the first 20 years in IT, Sam is now focused on genomics and is often called the Genome Man of India. He has proactively and creatively contributed to research and entrepreneurship, tapping into the potential of India.